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This air-whipped cream blush transforms into a long-lasting, weightless, breathable powder with a soft matte finish.


  • Size:
  • 5g / 0.17oz



This blush uses breakthrough AirFusion Technology to blend effortlessly across skin. The mousse-like texture transforms into an ultra-thin, featherweight powder with a soft matte finish that lasts eight hours. Available in eight vivid shades inspired by the House of SHISEIDO’s muses and collaborators of the past and present. Dermatologist-tested.

Minimalist WhippedPowder Blush


    Apply sparingly with fingertips or dab onto cheeks using the gel blending tip of the DAIYA FUDE Face Duo brush and buff out with the red, diamond-cut brush head. 
    A little goes a long way: Pat a small amount across your skin for a natural flush or layer to increase color intensity.




    • AirFusion Technology: Micro bubbles of air lend this mousse-to-powder blush a featherweight feel.
    • Film Forming Resin: Helps color adhere to skin for eight hours.
    • Flexible Silicone Powder: Creates a silky texture that never looks dry.
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